Words by admin
Assemble your 2011 wardrobe from the comfort of your sofa, by going cyber shopping. Look, mum, no bags!
PHOTO © REX FEATURES
1 NEW TREND
SPRING WEB WARDROBE
If, like us, you think that the shops in January look more like a high street jumble sale, then we recommend bypassing the city centre for a sneak peak at spring 2011 trends from the comfort of your own sofa.
Home shopping is nothing new but, increasingly, our fave fashion retailers are tempting us onto their sites with gorgeous web exclusives and improved own-brand offerings. The likes of Very and Asos are increasingly giving the catwalks a run for their money, complete with a host of celebrity endorsements to boot.
First up, favourite of the yummy mummies, 40-something festival-goers and the country set, Boden's spring collection is as colourful as summer bunting thanks to canary yellow, cornfl ower blue and phat pumps in metallic purple. Maxi dresses and tailored, tiered skirts carry through from last season, but our predictions for sell-out-in-a-New-York-minute pieces are the three-quarter-length Factory Girlstyle coat in yellow with pink trim, and the Jackie Kennedy-style yellow jacket with cropped sleeves and daffodil-covered buttons. Look out for their new online-only range – your guarantee that you'll be the only one in that dress at the Easter picnic.
Over at Asos, the spring season is all about deconstructed 1950s style, retro resort wear and 1970s silhouettes. Think teddy boys, a weekend on the French Riviera, and an afterparty with The Rolling Stones, back in the day. We love the striped, pleated maxi dress in navy and vanilla, the 1950s US baseball jackets (they'll be everywhere this spring) and chunky, high sandals in bright colour blocks.
Lastly, Very is shaking it up with a new range from Olivia Rubin, a young designer who has worked for both McQueen and Galliano (hot!). The insiders at the site whispered to us of lots of white coming through, skater and tea dresses from Holly Willoughby, denims and fl orals and Led Zeppelin-inspired pieces from Fearne Cotton, plus more Mad Men styles (see Lily Allen, right). So, hop on that laptop and get ready to rock the trends ahead of the pack. Computer says "Yes!".
The Tipped Sixties Coat is perfect with a spring shift dress and sandals
If a Maxi is too much, then try this Trapeze Dress, with chunky wooden clogs
A classic white shirt gets the celebrity signature from Fearne Cotton
WILL IT TRAVEL?
"I love the Mad Men style. Being a curvaceous lady, it makes the most of what I have."
GEMMA BETTS, 26, PHOTOGRAPHER, LONDON
"Maxi dresses won't work here. Girls like to tan their legs as soon as it's sunny."
CARLOS SOUSA, 28, PHOTOGRAPHER, FARO